Ben Howard — hcrewsdesign

This is not about the musician.

(okay, just a little.)

For Ben Howard and his listeners, it’s about his heartfelt lyrics and vivid storytelling. His voice brings you under a blanket of stars, simultaneously capturing both the brightest and darkest moments in our life.

You’ll find his lyrics etched into each detail of his brand. Because for us, it’s not about him — it’s about the music.

We built the foundation of his brand upon the origins of his music, drawing inspiration from his symbolic lyrics, his history as a surfer, and his attitude as a musician.

VISUAL DIRECTION

Throughout the campaign, you’ll find references to his listeners’ favorite songs and visuals inspired by the underlying themes in his albums and public interviews.

AUDIENCE RESEARCH